BEYOND IVF

Client

MKC IVF Co., Ltd

Location

Thailand

Year

2020

Although Beyond IVF is a new fertility clinic, it is founded by none other than Meko Group, an established medical conglomerate in Thailand. A baby is a natural choice to welcome visitors on the homepage.

Grid
Standard grid layouts are used throughout. A button to connect visitors to the official LINE account of the clinic is shown everywhere to encourage direct conversation.

Icons
Many lists such as those of services and processes are shown with icons to aid skimming. Neutral blue is easy to the eyes and symbolizes one of the baby genders.

Blue and Pink
The other accent colour is neutral pink. Blue and pink are what usually come to mind when you think about baby boys and girls.

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